- The whole Vodafone world in an impressive, huge interactive booth designed to host and display all Vodafone’s products & services while working.
- The booth featured several areas designed to host the different Vodafone’s guests groups, from B2B partners to dealers up to regular consumers. Full walls made out of actual devices, interactive display area, live entertainment stage, press conference area, 6 meeting rooms, a full-serviced lounge & bar area and multimedia stations to offer in-person demos hosted by trained Vodafone brand ambassadors.
- The booth also hosted the “Vodafone Test Track”, a racing simulation game system brought by Ferrari Formula 1 which was literally assaulted by visitors.
- VIP clients and press were also cheered with a VIP lunch and welcomed by the Samsung’s TOP Management.