PIRELLI

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Inside the Action

• With the Formula 1 Grand Prix of Valencia, a world press conference is the opportunity to celebrate the 25th anniversary of the P Zero collection and to underline, with the launch of the new tire Cinturato P7 Blue, the company’s commitment in research and development.
• More than 120 journalists from around the world gathered in a picturesque circular setting surrounded by immersive projections.
• At the end of the presentation, hosted by the Head of Pirelli Formula 1 Team Paul Hembery, the journalists had the opportunity to test Pirelli tires at the Ricardo Tormo circuit in Valencia driving Lamborghini, McLaren and Porsche supercars.
• Then two days of networking and emotions for Pirelli’s guests including top clients and VIP guests sharing the unparalleled emotion to be “inside the action” with the Formula 1 race.
• We created a fully customized VIP restaurant, open bar service, buffet lunch, the chance to meet F1 drivers and to visit the box watching at the Mercedes-Benz team at work.

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Services we provided:

• Strategy
• Creativity
• Planning
• Production
• Multimedia Contents Design & Production
• Travel
• Accommodation
• Event direction

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