Mini Countryman, All 4 Sunset.
- Four exclusive events on the beach.
- Four “secret parties” exclusively for those who have assembled the necessary information (who, what, where, when) which has been disclosed on a dedicated website over the course of the four weeks leading up to the event.
- The latter was communicated virally: video was posted on YouTube and Facebook and spontaneously circulated, blogs and action sports websites were seeded, and guerrilla marketing was put into effect, with the “Band of 40” – a group of surfers, skaters, and snowboarder – passing through city centers arousing attention and surprise.
