The Taste of A New Generation
- An integrated communication project, online and offline, to support the launch of the New Class A on the territory of Milan with the partnership between Mercedes-Benz Milano and chef Davide Oldani.
- Live events, street marketing, digital activities and a campaign on the web.
- The core of the activity is the A-ppy Hours: iPad at hand, a team of promoter-chefs entertains the guests of selected haunts taking pictures with an ad-hoc application.
- All those who leave their data are contacted to book a test drive and eligible for an exclusive dinner prepared by Oldani at the Mercedes-Benz Center.