MERCEDES BENZ

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The Taste of A New Generation

• An integrated communication project, online and offline, to support the launch of the New Class A on the territory of Milan with the partnership between Mercedes-Benz Milano and chef Davide Oldani.
• Live events, street marketing, digital activities and a campaign on the web.
• The core of the activity is the A-ppy Hours: iPad at hand, a team of promoter-chefs entertains the guests of selected haunts taking pictures with an ad-hoc application.
• All those who leave their data are contacted to book a test drive and eligible for an exclusive dinner prepared by Oldani at the Mercedes-Benz Center.

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Services we provided:

• Strategy
• Creativity
• Planning
• Production
• Multimedia Contents Design & Production
• Design
• Development
• Feedback Collection
• Event direction

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