LG Mobile Cup
- We designed, produced and executed a nationwide event to support the launch of a range of LG mobile phones dedicated to a very young demographic.
- We produced the 1st LG Mobile Cup, a real speed writing championship with QWERTY keyboard that has mobilized more than 10,000 youngsters throughout the whole country.
- People from all over the country locally enrolled to the championship visiting LG booths located in malls and public spaces. A custom designed app allowed players to test their ability with the QWERTY keyword getting real-time classification.
- The best 100 players were invited to a final event hosted by several famous DJs and fought against each other in order to win the LG Mobile Cup.