The Official Coffee of Wimbledon
- The lawns of Wimbledon are the scene of “We Are the Queue”: engagement activities for fans queuing for hours.
- The café is an “Airstream camper” and the Lavazza Lounge a relaxation ‘bubble’ where fans can enjoy an espresso whilst plonked down on swish beanbags.
- Curious contests take place on the lawn, with racquets and hoops shaped like espresso cups.
- A team of promoters involves the Queue launching tennis-quizzes on the iPad. Inside, the Baseline Cafe walls have a 33 ft. video installation showing a “coffee-match” between two coffee cups rallying with a coffee bean.
Services we provided:
- Data collection platform
- Multimedia Contents Design & Production
- Digital Integration
- Event direction