- Kal Tire Mining is a division of Kal Tire, based in Canada and a global leader within the Mining Tire Services industry.
- We redesigned and developed the Kal Tire Mining’s global website with the aim to set Kal Tire apart from the all-too-common competing firms while integrating the new website with other, pre-existing corporate websites from other divisions.
- The primary goal of the project was to introduce Kal Tire new brand positioning as well as its focus for efficiency, safety and security values, which shifted its identity to a company that focuses on world-class quality service. To do this, we essentially visually redesigned Kal Tire’s extensive products and services offering portfolio into two: one to talk about its Site Solutions, one about its Product Sourcing Solutions.
- Other main sections were designed to host Kal Tire’s Global Operations coverage information, its Social Responsibility policies, institutional information and the careers website.
- The result proved highly successful among all Kal Tire’s stakeholders. So much so that its style is currently used to feature the visual of all other Kal Tire’s promotional materials.