The Natural Pleasure Discovery
- A press tour with a mix of mood and contents to introduce the brand and the product highlights.
- A journey that lead into the world of Herbal Essences. A world of fantastic nature and unexpected pleasure.
- All invited Press stepped into a magic garden: a fantastic fresh fragrances “grove” to discover the pleasure and elements of Herbal Essences through a path walk into the “Fantastic Aromas Garden” as a special nature has contaminated it. This is a trip inside the product, without the product yet. A mix of design is combined with some special Natural elements: a flower gazebo draws the frames where 6 graphic decorations explain and show the 6 Herbal Essences fragrances.
- While walking this path guests meet a surprise: some mirrors randomly transforms into video displays and tell something more about the Herbal Essences world.
- Then eventually a confortable lounge with a “natural pleasure bar” is the place where to find all the product & brand contents and to meet with PR and P&G beauty managers.